Strawberry Banana

Retro all the way. Remember the smooth, silky taste of strawberry banana milk shakes and frozen yogurt? Nostalgic and timeless, this bean takes you to another place: that summer on the boardwalk, holding hands and skipping stones. People who love strawberry banana love to remember the good times and then go about making new ones.

Cream Soda

Take your time with Cream Soda. It's a great mainstay. The taste lasts a very long time, is distinctive, yet subtle. No surprises, just long-haul delicious. People who choose Cream Soda as their favourite Jelly Belly bean are intellectual, unfussy, unpretentious and read a lot. Because they tend to guzzle mountains of Cream Soda whilst reading, they may look as if they're enjoying a good novel. This is unlikely to be the case. Eating Cream Soda Jelly Belly beans can create misleading facial expressions.

Buttered Popcorn

Even though Buttered Popcorn Jelly Belly tastes far better than the real thing, it is, funnily enough, one of the most controversial flavours. There are even those (not among the millions for whom this is absolutely their favourite bean) who believe that a Buttered Popcorn jelly bean should not even exist at all. What do you think? Is Jelly Belly unfair competition to popcorn? Will it put popcorn out of business? These are the sort of questions that plague anyone who chooses Buttered Popcorn as their favourite Jelly Belly bean. They can take it, though. These people have strong powerful intellects. They are probably successful advocates--or at the very least, the head of the school Debating Society.

Crushed Pineapple

Even people who don't generally like fruit always like pineapple. People who do like fruit, love pineapple. So this is an easy first favourite. It is totally undemanding, and totally delicious. If Pineapple Jelly Belly bean is your favourite flavour you are probably very laid back. You take life as you find it and have a great sense of humour. If you don't like something you just walk away, and if someone loses their temper, you hand them a Pineapple Jelly Belly bean. That's so nice. Are you a child of the sixties?

Vanilla

People who choose Vanilla as their favourite Jelly Belly bean have the ability to elicit stares and inspire awe. They have a dreamlike quality - an aura of simple sublimity. Vanilla is unbearably lovely. Vanilla is pure, and it is also pure class. If Vanilla is your favourite Jelly Belly bean ensure that you always have a ready supply. This is particularly important should you find yourself in a stressful situation. Without them you could feel lost and may burst into uncontrollable tears.

Green Tea

Jelly Belly Green Tea, a new flavour developed on the popularity and health benefits of green tea. This new flavour completely captures the essence, delicacy and sweet refreshing taste of green tea in a jelly bean. Jelly Belly Green Tea lovers are happy and well adjusted individuals who are passionate about their health, outdoors and lead a wholesome life style.

Pineapple Pear

The unique combination of pineapple and pear with smooth creamy undertones is not for everyone. This is a bean for the self-actualized and self-fulfilled. These folks are at the full realization of their potential. They have a clear purpose in life and know how to get there. According to Maslow, this is as good as it gets. Wouldn't we all love to be at this peak where pineapple meets pear?

Root Beer

Have you tried the Root Beer challenge? This is what separates the Americans from the Brits. Whereas across the pond, Root Beer is one of THE most popular flavours, here in the UK we seem to miss the point. Perhaps it was because we weren't reared on wild west flavours. We didn't have a cowboy for an uncle who rode the rodeo and there's no dust in our souls. That's what Root Beer is about. Sizzling steaks, snooker and Dolly Parton. Make your day. Give it another try.

Café Latte

This is a very complex jelly bean. Steamed milk, creamy, frothy and rich. Now think again. Vanilla's subtle character is shining through. You can taste it. And yet this is coffee. Real beans. You know this. It is best with Café Latte Jelly Belly beans to say absolutely nothing. Make appreciative noises if you must, or sing a song. But don't try to explain it. If Cafe Latte Jelly Belly bean is your favourite you know better than to even try. Who needs to know?

Café Latte

This is a very complex jelly bean. Steamed milk, creamy, frothy and rich. Now think again. Vanilla's subtle character is shining through. You can taste it. And yet this is coffee. Real beans. You know this. It is best with Café Latte Jelly Belly beans to say absolutely nothing. Make appreciative noises if you must, or sing a song. But don't try to explain it. If Cafe Latte Jelly Belly bean is your favourite you know better than to even try. Who needs to know?

Cherry Cola

In the days when stars were stars and we all loved them for their enduring glamour and beauty, life seemed to be somehow more ordered. There was no risk that, overnight, one's favourite icon would be thrown into the dustbin of oblivion, just because someone younger and pushier was seen strolling in the park with a certain film director. So it is totally wonderful to fall into the comforting bliss of Cherry Cola Jelly Belly beans. This is one bean whose initial reception was so rapturous, whose endurance now proven, that it has secured a place in the pantheon of all time great jelly beans. If the refreshing and true to life Cherry Cola Jelly Belly bean is your favourite flavour you will be self assured, probably quite conventional in your tastes and style but truly, a truly happy person. Mr Jelly Belly recommends this flavour to Doris Day and all Rogers & Hammerstein fans.

Island Punch

Punchy? I'll say. Don't mess with anyone whose favourite Jelly Belly bean is Island Punch. They know what they want, when they want it and NO ONE is going to get in their way. Don't be fooled by the dreamy desert island music in the background. If this is your favourite Jelly Belly bean flavour you have lots of friends who feel safe in your company. One word of warning, however. Apart from the Official 40 Jelly Belly Flavours, there are others too. Rookie flavours, for instance. Each one has a special appeal to different people. Try to be tolerant. Island Punch is not the only Jelly Belly bean in the world.

Jalapeño

This is a great one for outsiders because, except for a very select few, Jalapeño is not one of the great favourites. But hey! For those of you that love the underdog, fight lost causes and generally stand up for the little guy, this is your bean. If Jalapeño is your favourite Jelly Belly bean, the chances are you were brought up in a hot climate or come from a pretty argumentative family.

Dark Chocolate

Calling all dark chocolate lovers... Take a deep breath, close your eyes and sink your teeth into the rich, smooth, luxurious taste of your beloved dark chocolate. When making this bean, we begin with real dark chocolate and cocoa and mix it up with our secret Jelly Belly recipe. The result is a bean that mixes the best of both worlds — something that true Jelly Belly fans and dark chocolate lovers will rave about! Lovers of Jelly Belly Dark Chocolate jelly beans savour their alone time, are very sensory and tend to eat very slowly.

Pomegranate

Pomegranate isn't just a flavour, it's a lifestyle! Your weekends include a yoga class, a visit to a local farmer's market and reading up on the latest energy drink. You love Pomegranate Jelly Belly jelly beans because they are made with real pomegranate juice and are fortified with Vitamin C — a natural antioxidant. Of course, you would never sacrifice taste — that burst of sweet juicy pomegranate flavour with a hint of tartness is the perfect reward after that yoga class. Pomegranate Jelly Belly is the only jelly bean for you!

Peach

Very distinctive. People who recognize the bright notes of fruit flavour and the real puree of peaches, which brings lots of juicy flavour to this perfect bean, are experienced confectionery gourmets. They take quality for granted. Demand it without making a fuss. People who choose Peach as their favourite Jelly Belly bean probably wouldn't dream of talking about it, recognizing, as they do, that there are enough flavours to go around to please everyone. However, they know something that others do not, and this gives them a certain savoir faire. Cool.

Juicy Pear

It is so easy to make this your favourite Jelly Belly bean. It is one of the top five, after all. Real puree of D'Anjou pears imported from France blended with the distinctive pear texture, which comes through each juicy, fresh and luscious bite. Why wouldn't you love it? If this is your favourite Jelly Belly bean flavour you have probably long since given up eating real fruit because this is even better - even juicier, no mess and immediate juicy pear satisfaction. You are efficient and brilliant at managing your time. When you shower, you wash your hair at the same time, and you always look perfectly turned out, fresh and squeaky clean.

Kiwi

It may be a small country but New Zealand has produced one hellava fruit in the kiwi. Green, speckled, luscious and delicate with the potential to inspire, the Kiwi Jelly Belly bean creates unpredictable reactions in ordinary people and the greatest heights in those whom we know to be exceptional. Achievement for example, is not enough for the kiwi-loving sportsman. It must be accompanied by ferocious grunting and warrior like behavior. And it is never sufficient to just hit the high notes of the kiwi fruit. It must be recreated in high drama. If Kiwi is your favourite Jelly Belly bean you are artistic, imaginative, certainly very talented, but also quite an unusual person.

Peanut Butter

There is often a bit of confusion with Peanut Butter because it mixes so well with other Jelly Belly beans, and is often seen as a bit of side kick. However, if Peanut Butter is your favourite Jelly Belly bean you do have very specific and admirable qualities. For a start you are a brilliant mixer. You are an extrovert, love people and are often the centre of attention. Because you are good at recognizing peoples' good points, you are also a talented matchmaker.

Strawberry Jam

Strawberry jam between thick slices of white bread used to be the one thing you could rely on to make the world OK. Bad day at school? Not picked for the netball team? 100 lines for staring out of the window? No problem. Have a strawberry jam sandwich and everything will be alright. Not any more. Too many calories, too down-market, just plain old fashioned, strawberry jam sandwiches are OUT. And whatever they say, it isn't the same on toast or English scones. However, there is an alternative, and it works rather better: Strawberry Jam Jelly Belly beans are altogether more rewarding. They are low in calories, very up-market and totally cutting edge. If this is your favourite Jelly Belly bean you are, in all probability, totally stunning.

Tangerine

The oil from the tangerine zest creates a lively, fresh taste, bursting with a vibrant citrus flavour. It is easy, while savoring a Tangerine Jelly Belly bean, to get lost in a dream. A dream of walking through a tangerine grove in a vast Mediterranean estate, probably during the hot time of day. The sun is beating down, you feel dried leaves beneath your feet then suddenly you look up - it's a tangerine. You pluck it, suck it and see. You're in paradise.

Mixed Berry

Have you ever had to make up your mind? Choose one and leave the other behind? When asked to choose between blueberry, strawberry, raspberry or blackberry, you can't. You love them all, so to be fair, you let them all hang out. You throw on some tunes and pretty soon everyone's grooving together. Mixed Berry Smoothie is like that, and so are you. Everybody's happy so relax, sit back & enjoy the good times.

Berry Blue

One bite of Berry Blue Jelly Belly beans and you will be swept up in a delectable fantasy of strawberries, blueberries and raspberries. The difficult part however, is actually bringing you to have that first bite. Berry Blues look so beautiful, innocent and free that it seems almost unfair to eat them. As they lie there, the most pretty blue sky colour imaginable, it is best to avert your eyes and concentrate on the unrivalled intensity of their taste. If the Berry Blue Jelly Belly bean is your favourite flavour, you'll probably be either colour blind or ruthlessly unsentimental.

Cantaloupe

The question is do you know what a Cantaloupe is? People who choose Cantaloupe as their favourite Jelly Belly bean flavour, knowing that it is an exotic melon, are pretty switched on. They have sophisticated tastes and are likely to be adventurous. Those who like the taste without knowing what a Cantaloupe is have the great potential to be sophisticated and adventurous--and Jelly Belly is a great starting point.

Mandarin Orange Mango

People who like Mandarin Orange Mango are a ton of fun and like to show off. They usually say it really loud emphasizing the M's. Sometimes they even throw a little dance in there or a hand gesture. These folks are never afraid to mix it up and like to explore new cultures or play with Maracas.

Blueberry

When Ronald Reagan became President of the USA and threw a party to celebrate (as Presidents do), he wanted some red, white and blue jelly belly beans to match the Stars and Stripes on the American flag. The problem was that a blue Jelly Belly bean didn't exist in 1980. So BLUEBERRY was created specially! No less than THREE AND A HALF TONS of Jelly Belly beans were shipped to the White House for the occasion. People who choose Blueberry Jelly Belly bean as their favourite flavour are ambitious and will go far in politics, and love old western movies.

Cherry Passion Fruit

If this is your amour du jour, you are a self-indulgent, pleasure seeker who thrives on immediate gratification. You frequent trendy coffee shops and love to order the newest invention in grandé size. Your drama-filled life is over the top and cream of the crop. This jelly bean is all about the cherry and passion fruit and everything else is all about you.

Bubblegum

The great thing about this flavour is that, unlike the other bubble gum, it does not end up under chairs; it is an altogether classier act. You can get the same fresh, delicious taste of bubble gum, and you can let the flavour linger and last. But absolutely no one will think you're tacky. People who choose Bubble Gum Jelly Belly bean as their favourite flavour are discreet and classy. When visiting their homes, you are unlikely to find hard bits of chewed up material stuck under chairs, tables and shelves.

Tangerine

The oil from the tangerine zest creates a lively, fresh taste, bursting with a vibrant citrus flavour. It is easy, while savoring a Tangerine Jelly Belly bean, to get lost in a dream. A dream of walking through a tangerine grove in a vast Mediterranean estate, probably during the hot time of day. The sun is beating down, you feel dried leaves beneath your feet then suddenly you look up - it's a tangerine. You pluck it, suck it and see. You're in paradise.

Caramel Apple

So for the apple addicts - and there are millions out there - there is ALSO the Caramel Apple Jelly Belly. But what this flavour is really doing however, is much more revolutionary than merely flattering the already well catered-for apple taste buds. Its real role is to subvert those who think apples are for sissies. You know the type - they like to look down on the cheerful, open hearted, smiling and friendly apple lovers. Think they're uncool. Well Caramel Apple seduces with a silky, sweet, mouthwatering taste. It hints of long ago Saturday afternoon memories: hanging out with friends and wondering what Saturday night will bring. It is the bean of expectation. It catches people unaware and disarms them immediately. So if by surprise you discover that Caramel Apple is your favourite flavour, don't try to resist. Keep the information to yourself and enjoy your private indulgence.

Sour Apple

Throw away mom's apple pie - you're too smart for tart. Sour apple lovers are a cut above the rest thriving on sharp taste. One bite of this twist on a classic will awaken all your senses. You have a keen ability to observe, reason, and think abstractly. Many saw the apple fall but, like Newton, you would be the one to ask why.

Sour Watermelon

Sour Watermelon is like cold fusion, UFOs or unicorns. No one has ever had a sour watermelon but we know it could exist. Lovers of sour watermelon are dreamers, believing that if it could be possible, it is possible. If this is your favourite flavour, you gobble up a challenge like there is no tomorrow and are ready to take on the world! Imagination is your passport and sour watermelon will take you there.

Caramel Corn

The name invites one to take large handfuls at a time, and, even while eating them feel no shame in reaching for yet another, even bigger quantity. And of course, this is exactly what does happen. Caramel Corn Jelly Belly beans quite simply overpower the senses and this complicates life. But consider once in a while, mid greed, suspending the next mouthful and slowly appreciate this remarkably delicious jelly bean. Think of pure caramel being poured onto sun-kissed corn. Taste those scrumptious reminders of open prairies and honest to goodness flavour. If Caramel Corn is your favourite Jelly Belly bean you are unlikely to bother with such a scenario, considering it to be PC claptrap.

Cappuccino

Ever been offered a disgusting cup of coffee? Want to spare yourself the experience? Keep a handful of Cappuccino Jelly Belly beans in your pocket. This will mark you out as a no-nonsense person with zero tolerance for bad coffee days. Who needs them? Choose real, delicious coffee instead. People whose favourite Jelly Belly bean flavour is Cappuccino are very smart. They do not subject themselves to offensive experiences and know how to plan ahead.

Sour Blueberry

Ever picked wild blueberries? You taste each one searching for that perfect balance of sweet and sour just before they are fully ripe. You have to try a least 20 before you hit jackpot. And when you do, you are in heavenly bliss and time is frozen as you savour that moment. Like your first love, you'll never forget it. The search is over and true blue lovers can enjoy that moment every time with Sour Blueberry. Your loyalty and perseverance has paid off.

Sour Strawberry

You have always been the good one, doing everything right, but now you are secretly breaking out. There's nothing like a surprise ending, or a jolt to tantalize your taste buds and tease your mind. You don't want to tell the world you've changed. Keep them in the dark and let them think you are still enjoying plain strawberry. Hey, we're all a little twisted but we don't have to broadcast it do we?

Chocolate Pudding

For many people, Chocolate Pudding is the first Jelly Belly bean they taste. The reason for this is that their first love is chocolate and their second love is chocolate pudding. And then they taste Chocolate Pudding Jelly Belly beans and then another flavour and yet another flavour. Before long they simply do not know whether they are coming or going. Those who choose Chocolate Pudding as their favourite Jelly Belly bean are basically very decent, loyal folk who are having a terrible time admitting to having discovered a whole new world of flavours. Don't worry. Take your flavours one at a time and relax. This isn't a competition. It's life.

Sour Cherry

Think of grandma's cherry cobbler with a kick. While you wouldn't dare grimace in front of grandma, you can't help it with your first bite of this tart Sour Cherry. Only the strong survive the power of sour in this jelly bean. Sour Cherry lovers are so devoted to cherry, they will tough it out. For all others, it brings tears to their eyes.

Sour Raspberry

Like wild raspberries you are very vigorous and can be invasive. Your talkative nature makes you the life of the party and you beam when put in the spotlight. You have quick wit and can think on your feet. Your match is sour raspberry, because for the first time, something will render you speechless. Its poignant intense sour raspberry flavour will stop you in your tracks long enough to let someone else have a word.

Cinnamon

Very interesting. Cinnamon is so cinnamonny that people either immediately love or hate this Jelly Belly bean. It tastes like it comes from a hot climate, yet has wonderful associations with cold nights and hot drinks. Those who choose Cinnamon as their favourite Jelly Belly bean are decisive people who are not readily influenced by the opinions of others. They can live happily with contradictory messages. They show great leadership qualities, and are very adaptable - never mind the weather.

Sour Grape

'Sour Grapes' is an expression originating from a fable where a fox, upon failing to find a way to reach grapes hanging high up on a vine, retreated and said: "The grapes are sour anyway!" Well toss that myth aside all you folks with sour grapes cause with this bean the opposite is true. Pop one of these gems in and wild desires feed every taste bud in your mouth instantly. Leave those sulky cynics in the wings, step up and reach for the stars. Nobody said you have to share them with your friends though.

Sour Peach

Sour Peach lovers are deep passionate, expressive and sensitive people letting loose. They are the poets who understand the Shakespeare comedy; light & fun yet with bitter undertones. They are the quiet librarian with the wild side; sweet and innocent venturing into the unruly. If you are timid at all this bean may not be for you because your life will never be the same.

Coconut

This one is for travelers. Just sit in your armchair, take a scoop of Jelly Belly Coconut and dream on. Real coconut flakes makes this one of the must enduringly popular flavours of Jelly Belly ever made. If this is your favourite Jelly Belly bean flavour you are a romantic with a great imagination. You prefer hot over cold climates and probably paint your toenails red.

Sour Lemon

Sour Lemon lovers are the bungee-jumping, snowboarding, skateboarding, extreme risk- taking daredevils. They jump right in and don't look behind as the bitterness contorts their face muscles like in lift off to outer space. No posers here, sour lemon lovers have the uncanny ability to face danger, uncertainty and pain without being overcome by fear. For you, life is either a daring adventure or nothing.

Sour Orange

- Ahhh, the freedom of the summer: riding in your convertible with the warmth of the sun on your face and the sweet tangy smell of orange groves as you drive through the countryside. You cannot resist this fragrant temptation. You stop to pick the biggest, roundest, orangest orange. You anxiously peel its thick skin and tear away the pulp. You sink in your teeth, bursting through the flesh and suddenly fall to the ground in a deep sleep. Made you blink! Don't turn sour, this one's for those who love shock value!

Candy Floss

It's not every day you can get a ride on the Big Dipper, but every day is FUN day when you sink your teeth into Jelly Belly Candy Floss. Those who choose this as their favourite Jelly Belly bean flavour are perennially young, very lighthearted, slightly mad and probably like to live dangerously, especially at high speed. Chances are you laugh a lot, as well. We have also found that there is a gender element to Candy Floss Jelly Belly bean. Think pink, frilly frocks. Dollies. That sort of thing. Mr Jelly Belly recommends this flavour to Dolly Pardon and Britney Spears.

Lemon

The tart, refreshing citrus taste of the tropics. This familiar flavour has echoes down the years of your first ever Lemon Meringue Pie, that first taste of Lemon Sorbet, and even your first game of Oranges and Lemons (says the bells of St. Clements). How can anyone NOT love lemon? If it's your favourite Jelly Belly bean flavour, the chances are you had a happy childhood, visit it often in your memory and may have graduated to lemon in a G&T in adulthood to make it all the more vivid.

Pina Colada

Two of the most popular flavours in one Jelly Belly bean. Piña Colada is coconut and pineapple combined into an 'umbrella drink.' Don't like where are you are at this very moment? Would rather be somewhere else? Like on holiday at the beach? Piña Colada's your bean. If it's your favourite Jelly Belly bean, then you have excellent good taste, and probably have a perma-tan and bleached blonde hair. Whatcha doing tonight?

Toasted Marshmallow

This one is for Boy Scouts and Girl Guides and the sort of people who like to organize them. See the camp fires burning, the ghost stories, the toasted marshmallows, the smiling faces, the songs, the huddled blankets? If Toasted Marshmallow is your favourite Jelly Belly bean you are a team player, always rise to a challenge and have very shiny, well polished shoes. You may even have a Red Cross badge and know how to react in an emergency.

Lemon Drop

Lemon Drop is not so much a mystery as an enigma. The difference is that while one knows very well what makes a Lemon Drop Jelly Belly bean - pure lemon puree, a tangy, sharp moorish taste - the sad reality is that it can never be understood. Not completely. Lemon Drop will, chameleon like, challenge the senses, demand a response and choreograph a tragi-comedy - all within its own lifetime. This would be quite remarkable for a mere jelly bean but then, Lemon Drop is not a mere jelly bean. It is one of life's special experiences. If your favourite Jelly Belly bean flavour is Lemon Drop you are witty, oh so witty!

Pink Grapefruit

For some reason, Pink Grapefruit people are just a little touchy. They are defensive about their favourite flavour. No reason to be, though. Pink Grapefruit is one of the definitively popular flavours in Jelly Belly land. But think about it. Who starts the day with a grapefruit? Healthy, organized and slim people. Who chooses grapefruit as a Starter instead of Prawn Cocktail? Healthy, organized and slim people. You see, if your favourite Jelly Belly bean flavour is Pink Grapefruit, others will be just plain jealous of you. But don't worry about it. Just relax in the knowledge that you are... well... better than everyone else!

Top Banana

It may break your heart, but Top Banana is tops. For flavour, for perfection, for texture, for fun. And for popularity, too. The thing is, bananas are anything you want them to be but mostly it's hard to find a single person who doesn't like their taste. If Top Banana is your Jelly Belly bean, you are confident, probably a bit of a show-off and low on self doubt. This can be irritating to others, particularly if their favourite Jelly Belly bean flavour is Lemon Lime. Such people may find you a teeny weeny bit predictable.

Lemon Lime

Oils from the zest of lemons and limes are swirled into the recipe. If this is your favourite Jelly Belly bean flavour you are brave, sophisticated, tend to shun the limelight, preferring to read cookery books and entertain at home. You love experimenting with flavours, and would probably find it hard to select a first choice because you have such an open mind. But when it comes to discernment, the duality of Lemon Lime has the edge. Besides, what does it matter? The other flavours aren't going to go away.

Plum

Plum Jelly Belly bean is sooooo goooooood. Plum is everyone's special favourite when lush and ripe with a hint of tartness and eaten at the exact right time of the year. With Plum Jelly Belly bean, everytime is the right time because the taste is held captive forever and then marbled all over glorious in the most wondrous dark blue shell. Mysterious like the night. Plum Good!

Tutti-Fruitti

This is for the flamboyant and proud-of-it Jelly Belly bean fan. If you've never tasted Tutti-Fruitti before, think chewing gum, but go up-market. Tutti-Fruitti has been one of the most popular Jelly Belly beans every since it hit the global flavour market. But if it is your MOST popular bean then you are likely to be one of those people who stand out in the crowd. You're very fashionable (leader? victim?), and a perfect joy to watch as you cross the dance floor.

Licorice

Licorice is not an acquired taste. It is in the genes. If licorice is your favourite Jelly Belly bean, then the chances are it's your mother's favourite and your grandmother's favourite flavour, too. There is no escaping this and there is no blame attached. It's not your fault. Don't fight it, but by all means experiment with other flavours from time to time. And feed your own kids a bit of variety.

Raspberry

Sweet berry taste. It leaves you drooling for more. There is something very complete about Raspberry Jelly Belly beans. If your favourite Jelly Belly bean flavour is Raspberry, the chances are you seldom feel deprived if there is no room or calories left for puddings or a snack. Raspberry Jelly Belly beans just fill the gap perfectly. No guilt, no fat, no problem. Lucky you.

Very Cherry

This is another of those definitive statement beans. Very Cherry still ranks as one of the all time MOST popular flavours of Jelly Belly bean, then (over 30 years ago when Jelly Belly beans were first invented) and now. A bushel of mouthwatering cherry flavour. Wow! And who says life isn't a bowl of cherries? If you've got Jelly Belly Very Cherry it jelly well is. No special characteristics if this is your favourite flavour. You're normal enough.

Mango

Why bother wheeling and dealing on the phone for hours trying to get a cut price airline ticket to some faraway island, catching a plane, checking into an overpriced hotel then having the hassle of trying to look good in a cutaway swimsuit? You want romance, sunsets, grass skirts, hot sun, hot sand? You want the TASTE of the tropics? You are only a Jelly Belly Mango way. The exotically rich Manilla mango (the best) provides the inspiration and the ingredients for this Jelly Belly bean. Dripping with real mango puree and mango juice, melting in mouths from the Antarctic to a cold day in Montréal, Mango Jelly Belly is the number one transporter of dreams. If this is your favourite Jelly Belly bean flavour you are not merely a couch potato. You are grounded. Probably forever. Cha-Cha-Cha!

Red Apple

Red Apple Jelly Belly beans are for everyone who can't get enough of Green Apple Jelly Belly beans but feels obliged to ring the changes. Some of Red Apple's biggest fans lie all the time and say they're eating a Very Cherry or even a Cinnamon because it's just too embarrassing to admit to munching Green and Red Apple Jelly Belly ALL darn day. But if you are a member of Jelly Belly Apple Addicts Anonymous (as they are called), don't worry. Be open. Share your secret - first with a close friend and then, as you gather confidence, with others. Even strangers. You'll be surprised to find how totally not alone you are. Celebrate and liberate your obsessive nature! Admit to eating Red Apple Jelly Belly beans! Amaze yourself and your friends with great yelps of natural spontaneity.

Watermelon

Perfect for hot summer days and picnics. Failing that, they are great on a cold wet day when you have to stay in. Or a busy day when you can't stop to think, let alone worry about the weather. Pretty well any day is Watermelon day. If Watermelon is your favourite Jelly Belly bean you are probably, just like your object d'amour, to be green on the outside and red in the center. This means you could be a socialist gardener or naive and bad tempered. Either way, you constantly amaze your friends with the depth of your intelligence.

Margarita

Obviously, if your name is Margarita this will have to be your favourite Jelly Belly Bean. But don't let that put you off if you're a Martha. Or even a Mike or a Matthew. This is a serious bean, with serious intent. Imagine you are stuck in a traffic jam, waiting in a bus queue or caught in the rain. Then imagine reaching into your pocket for your Margarita Jelly Belly beans made with lime juice and oils of lemon, lime and orange with an added splash of agave cactus flavouring (tequila). Your problems are over. If Margarita is your favourite Jelly Belly bean, you know in a nano second how to overcome adversity. Depending on how generous you are with your Jelly Belly beans you will never, ever be without a large group of friends.

Sizzling Cinnamon

Some like it hot; that's why the ever-popular Cinnamon Jelly Belly bean was matched by Sizzling Cinnamon, which went immediately into the Top Forty Flavours. Be prepared for a BLAST! If you had only one choice ever of a single Jelly Belly bean flavour, and you choose Sizzling Cinnamon, you'd never sleep, you'd boogie all night, you'd wake the neighbours, they'd go mad and run you out of town and you'd end up on a desert island, wakeful, but happy.

Wild Blackberry

This is the bean that sorts the rurals from the urbans. Anyone who hasn't tramped the fields on a frosty day and torn their hands on the brambles will not readily appreciate the genius of Wild Blackberry Jelly Belly. These are not fruits that are merely "picked". They are sought, fought for and conquered. And that is just the first stage. From thereon in the transformation to this delicate, yet eye-popping bean made with real puree of blackberries is enough to make Sylvester Stallone smile. If Wild Blackberry is your favourite Jelly Belly bean you are one of life's fighters (and winners).

Orange

Remember when an orange and a sixpence were all you ever got in your Christmas stocking? Probably not, but your grandmother will. There was a time when oranges were the ultimate treat; and were it not for the global explosion of taste buds made possible through Jelly Belly beans, it still would be. But orange is not yesterday's flavour. Indeed, if it is your favourite Jelly Belly bean you will already be aware that people look up to you, regard you as something of a leader. While you can see future trends (you are the future), yet never forget your original values. You probably also love Orange Sherbet.

Strawberry Cheesecake

Lots of cream cheese flavour and strawberries top it off. Weak at the knees, toe-curlingly, downright unbelievably delicious. Strawberry Cheesecake's femininity as a flavour does not put off macho men who are known to cry at the mention of its name. If you are one of the flavour-sensitive pawns in the great world of Jelly Belly beans, a day does not go by without your thinking of Strawberry Cheesecake and worshipping its very existence. Don't worry. This is normal.

Green Apple

Green Apple Jelly Belly bean is one of the most popular flavours ever made. Fresh, sweet and toothsome. Does that sound like you? If Green Apple is your favourite Jelly Belly bean flavour you are a very direct, clear eyed and straightforward person. You tell it like it is. Not a deceitful bone in your body. Unless of course you only have a few Green Apple Jelly Belly beans left and are not inclined to share them. In this situation there is no accounting for your cunning. But that's OK. We understand.

Orange Sherbet

Orange Sherbet was created as a Jelly Belly bean flavour some years after the original Orange to satisfy the rampaging passion of Orange Lovers. It worked brilliantly. If Orange Sherbet is your favourite you are, in all probability, either under ten years of age or over sixty. Our researchers have never quite worked out why this should be, but any insight would be greatly welcomed.

Strawberry Daiquiri

Another enduring strawberry flavour that runs and runs in the Jelly Belly popularity stakes. Daiquiri is slightly less emotional than Cheesecake because it is unambiguously strawberry and doesn't so much tease the taste buds as go directly to the point. If your favourite Jelly Belly bean flavour is Strawberry Daiquiri you see no need to take risks in this, or any other life. You enjoy the exuberance of a perfect flavour and know that life is good.

Grape

Not surprisingly, a lot of wine connoisseurs love Grape Jelly Belly bean. They are generally introduced to it at the tender age of about three and a half and it is for them the first step in the direction of expanding their palate and exploring their senses. Grape flavour is distinctive and smooth with a cheeky hint of gravitas. If your favourite Jelly Belly bean flavour is Grape then you attend lots of parties, eat lots of gourmet food and if you are of legal age, drink lots of wine.